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About Us
Our adventure as Michel Sağ Jewelry began in the 70s in the Grand Bazaar, the heart of Istanbul. From the moment we established our first production workshop, we aimed to stand out with original designs and leave our mark.
In 1994, we started to produce a wide range of jewelry under the name 'Michel's Gold and Silver Workshop' in Stockholm, Sweden. Every piece of jewelry produced by our craftsmen bore the traces of the steps we took towards our goal of becoming a worldwide brand.
In 1997, we started wholesale trade of semi-finished products and jewelry under the name “Mega Guld MSG AB” in Stockholm, Sweden. This was the beginning of a period of success.
Years have passed, trends have changed, people have differentiated, but our goal of becoming a world brand with our unique understanding, elegant and flawless perspective has never changed.
In 2020, we opened our Turkish branch under the name “Michel Sağ Mücevherat Sanayi ve Ticaret LTD.ŞTİ.” in Istanbul, in the center of Turkey. Combining our 54 years of experience with our aesthetic understanding, we have successfully continued the wholesale semi-finished and jewelry trade.
And now, in 2024, by launching the “Miss Lucia Jewelry” brand within “Michel Sağ Mücevherat Sanayi ve Ticaret LTD.ŞTİ.”, we aim to gain worldwide recognition and a strong position in the jewelry retail sector. Miss Lucia Jewelry is a Swedish brand that aims to be a pioneer in the digital market, with a clear philosophy and an efficient business model to provide high quality jewelry.
Our collections are carefully created by our expert design team, who closely follow the latest trends and innovations from around the world. While our aesthetic understanding adapts to universal lines, we are happy to enrich our story every day and grow our family. As Miss Lucia Jewelry, we are proud to offer the widest selection of models in Turkey, appealing to different expectations and budgets. Thanks to our intermediary-free production system, we guarantee the best price and quality in high quality jewelry.
We pay special attention to branding and combine creativity and originality in the jewelry design process with modern, refined and elegant details to create exclusive designs for you. Each of our designs is presented to you through a meticulous production process and supported by an innovative marketing strategy. By always prioritizing customer satisfaction, we strive to offer the most suitable solutions to your sectoral demands.
Transparent service, customer satisfaction and quality communication principles are very valuable to us. We do our best to ensure that you have the best experience, and we aim to establish a special bond with you by preventing possible problems in advance.
